Strategy and project development
Turning an open question into a clear direction, structure and path to execution.
Berlin / Business, Media, Culture
Ideas, brought into form.
I work at the intersection of business, media and culture. I develop ideas, shape projects and brands, and stay with them until they arrive at a clear, coherent and lasting form. Alongside this work, I read, write and translate on narrative, attention, accessibility and how ideas take public shape.
- 01
- Strategy
- 02
- Publishing
- 03
- Narrative
- 04
- Sound
- 05
- Research
01 / Practice
What I do
A practice between thinking and making, from shaping an idea to developing a project, brand or public narrative.
Brand and venture shaping
Developing identity, position and form for projects and ventures.
Publishing, media and narrative
Building books, sound, film and narrative formats for public life.
Advisory and collaboration
Strategic conversations and close development work on meaningful projects.
02 / Ventures
Two principal ventures
Kernel and Schrifton bring together the two professional centres of my work: strategic advisory and brand development, and publishing and narrative media.
Strategic advisory & brand development
Kernel
Kernel is the professional home of my strategic advisory and brand-development work: sharpening positions, clarifying narratives and turning ideas into workable structures.
Visit venture ↗Publishing & narrative media
SCHRIFTONSchrifton
Schrifton is the publishing and narrative-media platform where ideas and stories take public form across books, sound, podcast, music and related media.
Visit venture ↗ATTENTURE
A developing conceptual project on attention, uncertainty and how we act when outcomes remain open.
Explore ATTENTURE
Selected work
Publishing & translation
Literary work across languages, with translations of François Cheng and Daniel Schreiber.
Books & editionsMIDNIGHT
DOCTRINE
DOCTRINE
Midnight Doctrine
Control / Noise / Fear / Time
ListenIdeas & Accessibility
Attention / Uncertainty / Perception / Change
Attention & Uncertainty
On attention and action before an outcome is certain.
ReadAccess, perception and navigation
Lived experience, research and design attention come together as a field of inquiry and public practice.
Explore accessibilityEhsan Afshar
I am a Berlin-based strategic advisor, brand developer and founder with a background in strategic communication, publishing and media. I am also a doctoral researcher at Freie Universität Berlin and hold an MA from Berlin University of the Arts.
Full biographyResearch / Freie Universität Berlin
Byzantine Studies
MA / Universität der Künste Berlin
Gesellschafts- und Wirtschaftskommunikation
07 / Collaboration
Strategic advisory & brand development
I work with individuals and organisations to define a sharper position, build a clear narrative and turn ideas into structures and decisions that can be acted on. If your brand, venture or organisation needs a more coherent direction and form, we can begin with a focused conversation.
- Brand positioning
- Narrative architecture
- Venture and organisational structure
- Decisions and paths to execution
An occasional note.
Ideas, work and things taking shape.